Backlinks follow credibility. Niche outlets want primary sources: builds that run, founders who reply, and facts that check out.
Make a /press page
- Factsheet (bullet studio, genre, platforms, price).
- Logo & screenshots ZIP.
- Contact with SLA you can keep (e.g. 48h).
Be quotable
Share measurable claims: load time, player count order-of-magnitude, jam placement—avoid unverifiable superlatives.
Embeds and exclusives
Offer GIF-first assets; journalists live on deadlines.
Ethical outreach
- Personalize one sentence proving you read their column.
- No mass mail merge guilt trips.
Tie-ins
List where you ship on vibe-coded games; point to developers for bio depth.
FAQ
Follow up? Once, politely; then move on.
Harassment? Never—reputation is a long game.
YGG Play helps builders earn attention without burning bridges.
