Marketing timelines assume assets exist. When prototypes arrive 48 hours sooner, your content calendar shifts left—but player expectations shift too: more WIP footage, more candid tool talk, less “big reveal only” mystique.
What compresses
- Vertical slice availability for streamers.
- Screenshot iteration (lighting passes, HUD tweaks).
- Pitch deck diagrams if you fundraise.
What does not compress
- Trust building with communities.
- Platform policy reviews for commercial releases.
- Localization and accessibility hardening.
Practical GTM stack for web-first indies
- Stable play URL + changelog.
- Short-loop social (GIF > essay).
- Hub presence on vibe-coded games with tool tags.
- Developer story on developers.
FAQ
Wishlist before polish? Only if your page sets honest expectations.
Influencers? Lead with 30s hook, not roadmap fantasies.
YGG Play connects build velocity with audience reality.
