Marketing timelines assume assets exist. When prototypes arrive 48 hours sooner, your content calendar shifts left—but player expectations shift too: more WIP footage, more candid tool talk, less “big reveal only” mystique.
What compresses
- Vertical slice availability for streamers.
- Screenshot iteration (lighting passes, HUD tweaks).
- Pitch deck diagrams if you fundraise.
What does not compress
- Trust building with communities.
- Platform policy reviews for commercial releases.
- Localization and accessibility hardening.
Practical GTM stack for web-first indies
- Stable play URL + changelog.
- Short-loop social (GIF > essay).
- Hub presence on vibe-coded games with tool tags.
- Developer story on developers.
FAQ
Wishlist before polish? Only if your page sets honest expectations.
Influencers? Lead with 30s hook, not roadmap fantasies.
YGG connects build velocity with audience reality.
